Since 2009, K.B. Johnson Oil & Gas Company has been operating with a colorful addition to our fleet of delivery vehicles. Not only does the truck run on clean, efficient propane gas, it is also painted and customized pink and white to raise awareness for the Susan G. Komen for the Cure® North Carolina Triangle to the Coast affiliate.
To promote breast cancer awareness and to raise funds for this cause, K.B. Johnson donates 1 cent for every gallon of gas sold from this truck. What makes this truck so different is that it is painted pink—not the color you would normally associate with a propane delivery truck.
“When we were looking at different organizations to partner with, we considered several worthwhile ones, but could never get past the fact that a pink truck would create the most awareness on the road.” said Kemp C. Johnson, co-owner of K.B. Johnson Oil & Gas. “We want people to stop, look and wonder: What’s that all about? Also, the Komen North Carolina Triangle to the Coast affiliate has a local presence, and the money raised has an immediate impact on the residents of our service area.”
Susan G. Komen for the Cure® is the world’s leading breast cancer charity. Since 1997, the Komen North Carolina Triangle to the Coast affiliate has funded $14.5 million in community projects, while contributing nearly $5 million to Komen’s national research grants program. Read more about Komen North Carolina Triangle to the Coast.
The most important part of the campaign is to raise the awareness level and promote the message that early detection saves lives. This message is prominently displayed on the side of our truck and remains the central theme of the campaign.
“We want everyone to consider the impact that breast cancer has had on someone they know or love and remember that there is a way for them to help. K.B. Johnson wants to use our resources and the visibility of the pink truck as a tool to stimulate fundraising and awareness that early detection saves lives. Our employees and customers have been very excited and supportive of this campaign. We use the truck to make deliveries throughout our service area and we have displayed it at community events, parades and other gatherings. If you would like to join the fight against breast cancer, you can make a donation through K.B. Johnson Oil & Gas Company or visit the Komen North Carolina Triangle to the Coast.”